Bare Minerals Ready Foundation is Here!

I have been anxiously awaiting the arrival of my BE Ready Foundation! It is finally here! 
Normally I wear BE loose Foundation in Medium, and Medium Beige for reference.

First Impressions-
The Medium Ready Compact is slightly lighter in color than the loose version, but not by much, and it has less pink,which I believe is a good thing, for me anyways.
 The loose version of Medium Beige is slightly dark on my skin, the pressed is a better match! 

Medium gives a porcelain look to skin and covers Red very well. Medium Beige gives a warmer tone to skin, I didn't find it covered Red as well as the Medium though, but I will be keeping both!

I think you will be fine if you order your normal color.

The finish to me is a nice soft matte, not a dry matte. No shimmer or sparkle, but at the same time it's not a powdery looking nightmare either. 

I will update on longevity of wear soon! Stay tuned!

                                    

Medium is on the Left, Medium Beige on the Right

 Let's not forget about the Uber Awesome Brush! Super Soft and picks up the color oh so easy peasy! No shedding in sight upon first use.

 Are you thinking of getting this? Already have it? Post a comment and let us know!

Check out my YouTube Video too! I compare loose color to the Pressed for you!

TATCHA Giveaway!

 Right now TATCHA is having an awesome giveaway! All you have to do to enter is click HERE and provide your email address. The lucky winner will receive a $500 Gift Card! Awesome is it not? Contest ends 11:59 pm PST on 9/3/2012. Winner will be notified via email on 9/4/2012.

I have been yearning to try these products out!
Follow my Blog and YouTube for a TATCHA review coming soon!

If you are the lucky winner of this Giveaway what will you choose with your giftcard?
Are you already using TATCHA products? Which are your favorites?

BE Update

Here is the new Ready Foundation that will be on QVC August 15th. It's a limited Edition Silver Case exclusive to QVC!!

BareMinerals to Launch Solid Foundation

How do you feel about a Pressed Version of Bare Escentuals Foundation?

Will you be trying it out?

 

BareMinerals Ready SPF 20 Foundation line and the Precision Face Brush.

Photo By Kyle Ericksen

Armed with a new tag line, “We Don’t Like Using the F-Word,” Bare Escentuals is looking to get consumers on solid ground with the introduction of its first pressed foundation. 

Launching in September, BareMinerals Ready SPF 20 Foundation is a solid sea mineral-enriched formula designed to provide natural coverage and antiaging benefits. 

“Leslie [Blodgett, Bare Escentuals founder and executive chairman] has always been frustrated by using the word ‘foundation,’” said Elizabeth Lamont, vice president of marketing. “It can be cakey and clog pores. This doesn’t look or act like foundation. It’s makeup that acts like skin care.”

At play in the formula is a cold-pressed oil technology, which binds the powder without the aid of talc or fillers. The brand’s proprietary SeaNutrive Mineral Complex, a concentrated blend of algae and seaweed, as well as vitamins A, C and E, are included to enhance cell turnover and provide a healthy looking complexion. “Solid mineral [powders] are different than what [our consumer] is seeing in the marketplace,” said Lamont. “It looks like a powder but feels like a cream.”

In addition, a time-released moisturizing technology delivers mineral-encapsulated glycerin and humic acid throughout the day to hydrate skin. The product is “clinically proven to firm skin,” noted Lamont. 

BareMinerals’ full breadth of 20 classic loose shades — from fair to warm deep — in original and matte variations, will be offered in the new Ready format, which has a “natural” finish. (Original imparts a “naturally luminous” effect, while Matte’s is “naturally matte.”)

“We listen to our customer first and foremost and she is very vocal,” said Lamont. “She asked for products that are convenient. She wants her product wherever she goes and solid form is preferred for portability.” 

Although the company declined to share sales figures, industry sources believe the collection could generate $50 to $100 million at retail in its first year.

Coinciding with the launch will be the introduction of the Precision Face Brush, which will be offered in classic and retractable iterations ($28 and $22, respectively). 

“The formula gives as much coverage as you like depending on which brush as you use,” said Lamont. 

With a history of loose powder formulas, BareMinerals entered pressed-powder territory with the launch of Ready Eyeshadow in September 2011. The company followed up with solid-form bronzers and blushes in March. 

In order to market Ready Foundation, BareMinerals will launch a new ad campaign featuring its most recent catchphrase in October and November magazines. The brand has also partnered with Ulta to promote Ready, which will be featured in the retailer’s monthly “prestige magazine,” marking the first color cosmetics sample offered in its pages. Ready will also be highlighted in a Macy’s direct mailer (with a sample) as well as during Sephora’s October Hot Now promotion. “We plan to distribute four million samples throughout September to November,” said Lamont. 

Also in October, Bare Escentuals boutiques will provide 50,000 customers “foundation fittings,” where they can be shade-matched and given a makeup application. 

The product’s official debut will be on QVC on Aug. 15, with a follow-up show on Aug. 25, featuring Blodgett and a QVC-exclusive silver compact with matching brush.

“There is a certain energy and buzz that travels through the airwaves when Leslie comes on to explain her products,” said Lamont. 

Come Sept. 1, Ready SPF 20 Foundation, $29, will be available at retailers like Sephora, Ulta, Macy’s, Dillard’s and Nordstrom, Bare Escentuals boutiques and bareminerals.com.

“This is our biggest launch ever and our partners are as [pleased] as we are,” said Lamont.




By BELISA SILVA WWD Copyright © 2012 Fairchild Fashion Media. All rights reserved.